written by Ann Patchett:
“You may have heard the news that the independent bookstore is dead, that books are dead, that maybe even reading is dead—to which I say: Pull up a chair, friend. I have a story to tell.
“The reason I was signing and wrapping books in my basement is that more orders were coming in than the store could handle, and the reason so many orders were coming in is that, a few days before, I had been a guest on The Colbert Report. After a healthy round of jousting about bookstores versus Amazon, Stephen Colbert held a copy of my novel in front of the cameras and exhorted America to buy it from Amazon—to which I, without a moment’s thought (because without a moment’s thought is how I fly these days), shouted, “No! No! Not Amazon. Order it off ParnassusBooks.net, and I’ll sign it for you.” And America took me up on my offer, confirming once and for all that the “Colbert bump” is real. That explains how I got stuck in the basement, but fails to answer the larger question of what a writer of literary fiction whose “new” book was already nine months old was doing on The Colbert Report in the first place. Hang on, because this is where things get weird: I was on the show not because I am a writer but because I am a famous independent bookseller.
Let’s go back to the beginning of the story…”
This old guy has a new ‘hero’